OOH Sales Blog

2024, Do or Do Not…There is No Try!

Happy New Year! As we step into 2024, the notion of commitment echoes through the famous words of Yoda from "The Empire Strikes Back": "Do. Or do not. There is no try." While I may not be a Star Wars enthusiast, this particular line resonates universally.

‍
Saying "I'll try" often hints at a lack of commitment. Anyone can attempt something, but true dedication involves a willingness to fully commit. Some may argue, "I'm trying hard to be the best OOH professional I can be. Isn't that enough?" Trying is a start, but real transformation occurs when you commit wholeheartedly. The shift in perspective is profound. It's about being "all in" without the option of backing out, ensuring that you are the architect of your plan, not a mere participant.

‍
Consider this: Would you ever use phrases like "I'll try to protect my children and keep them safe," "I'll try to love my spouse/significant other," or "I'll try to stop at the red light"? The answer is likely a resounding "No." Commitment is inherent in these aspects of life. Your belief system aligns with your actions, creating a sense of conviction. When you genuinely believe in something, you go to great lengths to make it a reality.

‍
In recent weeks, our OOH Sales Mastery clients embarked on a journey to uncover their core values, identify meaningful aspects of their lives, and set personal goals across seven dimensions: Family, Social, Educational, Spiritual, Physical, Financial, and Professional. Commendably, they took the critical first step towards ensuring success in the coming year.

‍
However, setting goals is just the beginning. The real test lies in our commitment to taking actionable steps. Reflect on your life, both personally and professionally. Where are you merely "trying" instead of wholeheartedly committing? The distinction between the two can shape the trajectory of your personal and professional life in the year ahead. Remember, in the words of Yoda, "Do. Or do not. There is no try." May 2024 be a year of unwavering commitment and accomplishment for us all.
Need help with sales skills or coaching to take your out of home company to the next level.

‍

Learn more about OOH Sales Mastery at oohmastery.com or Contact Dan Nausley at dan.nausley@sandler.com, 423.702.5579.

________
‍
^{Lisa & Dan Nausley of Sandler Chattanooga have developed the OOH Sales Mastery Program after more than a decade of training/coaching scores of OOH Operators across the country in sales, leadership, and executive coaching.}

Read more Outdoor Sales Mastery Blogs

OOH Leadership

Be a Bulletproof Leader

Go ahead, be honest, do you have any leadership blind spots that have slipped up on you over the years? Are you really leading your OOH team proactively or do you find yourself tending to “react” to whatever the day/week has in store for us? Blind spots can adversely affect you or any leader. Frankly, they’re easy to miss – and capable of causing immense damage without ever getting noticed.

OOH Leadership

Five Best Practices for Leading High-Performance Salespeople

One of the mistakes that we see often with leaders of OOH sales teams is that they spend an inordinate amount of their time working with the team members that are not performing at an acceptable level. Sometimes spending as much as 75% of their time on the weakest performing salespeople. Trying desperately to raise the bar on their performance, often they will by in large neglect interactions with the high performers on the team.‍It may sound counterintuitive to not focus all your efforts trying to improve the reps who have the most opportunity for improvement. However, think of it this way. If you have to lose a salesperson, who would you rather see go? The high performer or the one that never seems to come close to reaching the minimum level of production you expect. The most valuable investment you can make in your salespeople is your time, your attention, your guidance and your coaching. ‍While we are not suggesting that you shouldn’t work with and spend time with the under performing reps, we must avoid at all costs the perception that the only way to get your attention is to under perform.